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4.
Web Tools
It's
All in the Links!
© 2001 by Dale Sexton
Link
popularity, big in search engine ranking of late, may
be as difficult to accomplish as the top 30 ranking
itself. Using links can't fail. Even if you don't reach
the top 30 ranking, linking will bring more traffic.
You
sign guestbooks, use classified ads and swap links.
Keep a database of those sites linked to you. This will
become an important part of link popularity.
You
will submit this database to the search engines for
a link popularity boost. As the search engine follows
the links, the pages found will be added to the search
engines database. Your link will more easily be found
on the search engines.
If
you haven't already started a database, you might think
this is going to be a tough chore, especially if you
have thousands of links on the internet. It might not
be as hard as you think.
You need the tools that can find pages linked to yours
and put them in a database. Here are my recommendations:
URL Spider Pro v1.92
http://www.innerprise.net/us4.asp
WebWolf 2.03
http://www.msw.com.au/webwolf/
After
you have your database of links, you'll want to convert
them to HTML format. Try:
DataBox
v2.1
http://www.simplewebfx.greatxscape.net/
DB to HTML Express 1.5 http://www.xlinesoft.com/db2html/download.htm
DB-HTML Converter PRO v1.4
http://www.primasoft.com/dbhtmlp.htm
A
product that gathers the links and puts them directly
into HTML format is:
QueryN
MetaSearch v2.1
http://freeflowsoftware.com/freeflowsoftware/Products.htm
http://www.zdnet.com/downloads/stories/info/0,,000UBZ,.html
You
have your web page with of links, now you need to submit
it to the search engines. Of course, the best way of
doing this is to go to each search engine site and submit
to them individually. If you need to save time, these
submission tools work great:
Submitta
Standard 1.1
http://www.submitta.co.uk/download/
CybeRat
v1.4
http://www.cyberat.com/promotion/download.htm
PageCrafters
Submission Services
http://pagecrafters.net/url.htm
Here
is a good tool for gathering new reciprocal links. Be
sure to add those new links to your database.
Link
Crafter v1.020
http://linkcrafter.bannermation.com/fc/LinkCrafter
For me, this is the 'piece de la resistance' (what ever
that means). It will copy any URL from any clipboard
application till you tell it to stop. Put this piece
of software in copy mode and copy links till the cows
come home.
URL
Manager 2000
http://www.dlcwest.com/~sorev/downloads.htm
It's all about making the work easier, more productive.
Now you can have more time for relaxing, or maybe for
more work. Sheesh!
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Dale Sexton owns & operates 'PageCrafters.net', &
publishes 'Small Business Tools magazine'. Both
focus on tools & tips for small business. mailto:pagecrafters@pagecrafters.net
Sign up for 'SBT magazine' at: http://pagecrafters.net/newsletter.html
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