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2.
Feature
Internet
Marketing - A Winning Combination!
By Paul White
In
my own experience of marketing, sometimes a combination
of marketing techniques works much better than if the
same techniques were used individually.
For
example, take Banner Advertising and Lotto Visitors.
Now
everyone knows that Banner advertising no longer has
the click though rate(CTR) that it used to have.
Nowadays,
the average CTR is only around 1%, so purchasing thousands
of impressions, and getting such a low CTR, can seriously
put you out of pocket!
The
alternative to expensive Banner Advertising, is to use
a FREE Banner Exchange.
You
place the Exchange Banner on your own site, and every
time a visitor to your site sees it, you are given a
credit, for your own banner. This is usually around
2:1, so you need 2 visitors to get 1 of your banners
shown on another site in the exchange.
The
problem with this of course, is that if you are getting
zero, or very low traffic already, then the banner exchange
will have virtually no effect on your traffic at all.
This
is why banner exchanges have been largely criticized,
since people were under the impression that they would
substantially increase their traffic, and because they
thought this, they became disappointed with the result.
However,
banner exchanges do work if you have a reasonable amount
of traffic to start with.
But
how do you get a large amount of people to visit your
website?
A
guaranteed amount of visitors, can be bought at various
lotto sites.
How
it works, is that people go to a lotto site and can
win prizes ranging from computers to hundreds of thousands
of dollars, and all for free.
However,
to participate, they have to agree to visit various
sites. These are the sites of people who have paid the
lotto owner to send the visitors there.
This
does work, but only up to a point. If you pay, for example,
for 10,000 visitors to visit your site, then you will
get them. However, these visitors are not targeted.
Most of them just want to get on and off your site as
soon as possible to play their ticket.
Sure,
some of them do stay, and look at your site, but again
most site owners are disappointed by the results.
This
is where the combination approach comes in. You use
the power of the numbers of lotto visitors coming to
your site, and the banner exchange, to 'convert' the
visitors from untargeted to targeted.
This
is what you need to do.
Join
four different banner exchanges, and place the codes
on your page. (Do not join more than four, or you may
be accused of having a banner farm and will have your
site deleted from the exchange.)
Now
if each exchange gives you one exposure for every two
visitors, then four exchanges gives you four times this
amount, which means that for each two visitors you get
four exposures.
So
if, for example, you ordered 1,000 visitors from the
lotto site, with the four exchanges, you will earn 2,000
exposures of your banner ad.
So
2,000 new people will see your banner ad. These however
are quality prospects,who are in the exchange themselves.
These people are far more likely to respond to what
you have to offer, and will click on your banner ad
because they are interested. So now you have targeted,
rather than untargeted traffic!
(Incidentally,
a cleverly worded banner, which has been designed using
simple text, rather than sophisticated artwork and animation,
can give you a CTR more like 4%!)
There
are many different banner exchanges around, just type
in 'banner exchange' at any search engine for a list.
Experiment with different exchanges for best results,
however the following I know to be effective:-
http://www.adswap.net
Click
Here!
http://www.quicklinksnow.com
Click
Here!
http://www.easyadexchange.com
Click
Here!
http://www.advertiser-exchange.com
Click
Here!
Again
there are lots of different Lotto sites, but here are
some examples of good sites:-
http://www.cash-giveaway.com
Click
Here!
http://www.lotto4cash.com
Click
Here!
http://www.loftydeal.com
Click
Here!
So
in all of your campaigns, it is not always necessary
to find completely new ways to promote your site. With
a bit of imagination a combination of already established
methods can be highly effective!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Paul White is a former teacher who now helps
people around the world to make money online.
Visit the popular Profit Mountain site at:-
http://www.profitmountain.com Subscribe to the FREE
newsletter
and receive tons of freebies, or
mailto:webmaster@profitmountain.com with any questions
or comments.
http://www.profitmountain.com
mailto:webmaster@profitmountain.com
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