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2.
Feature
Hardball
Marketing 6
Phillip
Davis © 02/28/2001
Hello,
Friend! This is Phillip Davis.
In
this article I will reveal some Free but, very Valuable
Information that (If Used Correctly) can literally Double
your sales! But, don't take my word for it. Try it!
By
reading this article you will learn:
#1
How to dramatically Increase your sales by thinking
like your Customer!
#2
Testing that I used to increase my traffic from free
classified ad sites by an amazing 30%!
#3
3 Incredible secrets that you MUST know to succeed with
free classified ads!
#4
A Method I stumbled across recently, (and now use religiously)
to test ALL my sales letters, in order to reach a maximum
of 20% in return!
#5
The CORRECT way to write an Ezine! Just one of these
methods could save you hundreds of dollars, and hours
of time!
#6
Publishing your Ezine! (The way the masters do it)!
#7
The correct way to market with discussion forums!
#8
Exactly how I got over 120 hits a day with discussion
forums, and how you can too!
Also,
I am giving everyone that reads this FULL reprint rights!
You can sell this information give it away free, or
even use it as an upsell with one of your products!
This
information has sold for as much as $29.00, but its
yours free and the reprint rights!
All
I ask is that you don't change a single thing (From
Top To Bottom), and you leave my URL, and title, as
is.
The
beauty about it is: After reading this you will not
only learn amazing information that will sell your products,
but you can also use this information to sell exactly
what your reading right now, and so can your customers!
By
Phillip Davis
Author of the package "Monster Marketing Tactics"
Visit his forum and get the entire list of free classifieds
that work!
http://network54.com/Hide/Forum/87014
Click
Here!
Part
1
How
To Dramatically Increase your sales by thinking like
your customer!
Whenever
you write a sales letter, place an ad, or do anything
to attract sales, Always think like your customer.
For
example:
Lets
say your writing a sells letter, and so far you only
have 1 paragraph written. STOP! Now, go back over the
paragraph and read it again for the first time.
Think
to yourself, "I am a customer, and I'm looking to buy
something." "Does this look for real"? "Is it interesting
to me?"
Now
you are no longer thinking like the person writing the
sales letter or ad, you're thinking like your customer!
Lets
use another example:
You're
the customer, and your browsing in a search engine for
some marketing help. Which of the bellow ads looks like
their trying to sell you something? And which one looks
like a credible company (a good deal)?
Ad
#1 CLICK HERE. We have ALL YOUR marketing NEEDS! CLICK
HERE NOW! LEARN the SECRETS To Making THOUSANDS Weekly!
AND Get TOP Ranking In The SEARCH ENGINES!
Or
Ad
#2 Click here. We have all your marketing needs. Get
top ranking in search engines, and much more. And yes,
this can make you thousands weekly.
We'll
Mr. customer, if you're like me, you've been around
long enough to know that the first ad tells you: They
want your business bad, and (They are desperate)!
If
they weren't desperate, they wouldn't be using so many
capital letters. Also, since they are desperate they
are probably are NOT making any money.
Now,
the second ad is just the opposite. By reading the second
ad, (as a customer) I get the feeling that these people
are not desperate for my money, which allows me to trust
them more.
So
The Key Here is not only to think like your customer,
but to be more passive when selling.
Or
in other words, Don't make it look like an ad!
Part
2
An
amazing method of testing I used that increased my traffic
from free classified ad sites by 30%!
One
way I used to test my ads was to first build a one-page
site, (more less a doorway) with a link on it leading
to my main site. THIS was the first page my customers
would see when the clicked my link in the ad.
Second:
At the very bottom of this page I placed a counter.
Third:
every day I would place the SAME number of ads to the
SAME sites. This way I could judge my hits according
to how well my ads were pulling, and NOT the free classified
sites.
Forth:
Every day, at a certain time, I would check my counter
to see how many hits I got. If I was going for 300 hits
and only got 40, I would change the ad a little. Also,
I would keep doing it till I got 300 hits a day or however
many I needed to make it worth my while.
Part
3
3
incredible secrets that you MUST know to succeed with
classified ads!
Secret
#1
Do
you know about extension numbers?
Extension
numbers can be used to keep track of where your money
is Coming from so you don't waste time advertising in
place's that don't work!
For
example:
Let's
say you place this ad at Yahoo classifieds with an extension
number:
Make
thousands weekly with your own car business! Call today!
1-800-859-9966 ext. 12
Now
every time someone calls your number, you ask for your
extension number, and you will know where your customers
are coming from!
Now
all you have to do is keep posting you're ad on that
site, and make more money!
Secret
#2
Do
you know the best words to use in advertising to gain
customers?
We'll
for years it has been said that free is the best word
of all to use to gain customers, but Here are a few
more!
Limited
time offer, act now, act today, call today, don't be
left behind, exciting, amazing, this call could change
your life, Opportunity of a lifetime, new.
Secret
#3
Never
defend a good product!
They're
everywhere! People are placing ads for their business
that say "this is not a scam" "this is the real thing."
We'll
guess what! If your going to do this you might as well
say, "this is a scam" "we are NOT the real thing."
NEVER
put this in your customers head! All this is doing is
forcing your customers to ask, "Is this a scam?" "Is
this the real thing?"
If
you have a good product you shouldn't have to defend
it!
Let
me know when your ready for the entire list of free
classifieds that work.
Hint:
It's in my package!
Part
4
A
Method I stumbled across recently, (and now use religiously)
to test ALL my sales letters, in order to reach a maximum
of 20% in return!
I
cannot express enough how important testing is.
There
is no since in writing an ad or sales letter, then investing
tons of money to promote it, without first testing.
This
applies to everything! Sales letters, ads, even the
layout of your site. You MUST test all the time!
I
always shoot for at least 20% in sales. And one way
I achieve this is by testing.
For
example:
Lets
say you have written a sales letter. Now, lets say 20
(targeted) customers read your sales letter, and out
of 20 (targeted) customers you didn't get one sale.
Not one.
Here's
what I would do in this situation:
#1
First I would go back over my sales letter and make
sure there are no grammatical errors.
You
would be surprised how one misspelled word can destroy
your credibility with a potential customer.
#2
Then I would write an email to ALL 20 of the customers
that read the sales letter, and tell them something
like this.
(Example)
Dear
Mr._________,
How
Would You Like some of my package FREE? There's no catch
at all. I will send it to you by email. All you have
to do is answer 3 questions, and I will send you the
following information from my package free!
#1
How To Get $10,000 worth of free advertising!
#2
49 pages worth of sales methods I use to get a 20% return
over and over!
#3
A Free membership to my private site! Here you will
also get my entire list of 120 high traffic forums,
and how I used them to generate over 120 hits a day!
This
way I will figure out what I need to do in order to
increase my sales, and you will get free information
valued at $120.00!
All
I ask is that you send the answers back to me right
away.
Question
#1
Why
didn't you buy my package?
Question
#2
Did
my sales letter hold your interest? Why?
Question
# 3
If
my sales letter equaled up to your standards, what would
be the most you WOULD have been willing to pay?
Just
answer those questions, send it to me email, and I will
email your package right away!
Sincerely,
Phillip
Davis
(End
of example)
Now,
once you have done this, and followed your customer's
advice, TEST AGAIN! Also, keep testing till you get
the percentage of sales your looking for.
When
you have reached that percentage NOW its time to go
all the way marketing your product.
Note:
The above is just one of my methods for testing sales
letters. To get access to the many methods I use, your
going to have to buy my package.(sorry)
Part
5
The
CORRECT Way To Write an Ezine! Just one of these methods
could save you hundreds of dollars, and hours of time!
1.
Make sure that you write an article that your target
market would be interested in. Also you want to Make
sure it is profitable information, and not a sales letter.
2
. In order to get the most traffic, I would recommend
only 1 small paragraph about your site at the end of
the article, along with your link. No affiliate programs,
are anything you could gain commission from, or your
e-zine will not be as credible, And makes it harder
to get published.
Part
6
Publishing
your e-zine!
1.
When attempting to get your e-zine published, I wouldn't
recommend sending your article to the same publisher
more than once every 5 weeks. Publishers want your articles
to be fresh for their new readers, and you should to!
2.
Also, when you write the e-zine publisher, you want
to make it personal, and short to the point. Most publishers
get a lot of articles in. So, make sure they have time
to read yours!
Here
are a few places you can got to get help publishing
your
e-zine!
http://www.ideamarketers.com/
Click
Here!
http://www.web-source.net/articlesub.htm
Click Here!
http://www.ezinearticles.com/
Click
Here!
http://www.isyndicate.com/
Click
Here!
http://www.mediapeak.com
Click
Here!
Part
7
The
correct way to market with discussion forums!
No
one like's blatant ads posted on their discussion forum.
Although, if you have some good information you can
contribute, your message will never be deleted!
So
the correct way to use discussion forums would be to:
Type
up some free information (not a sales letter) you think
would be useful to the people at that board.
Leave
about 1-2 sentences explaining your product, And leave
your link.
The
more interesting your free information is, the more
traffic you will get to your site!
Also,
when your looking for a high traffic discussion forum
to post your information on, pay attention to the dates.
If the first post you see is a resent post, go for it!
Although, If it's over 5 day's old, I wouldn't waste
my time.
Part
8
Exactly
how I got over 120 hits A day with discussion forums!
One
thing you can do to get A LOT of traffic is to post
your articles on discussion forums like your doing now.
WAIT! I Don't mean just "post" Them.
No!
For some of you that don't know, when search engine
spiders crawl these forums, they gather a lot of the
post's as well and ad them to there listing.
So,
make sure when you post, you have a couple of good keywords
in your headline.
I
know a place where you can type in keywords learn how
many times a month people have searched under that keyword!
The profit potential of this knowledge is amazing!
Go
to:
http://inventory.goto.com/inventory/Search_Suggestion.jhtml
Click Here!
Hint: Shoot for keywords that are LESS competitive.
Also,
recently I built a forum especially for this. Every
few weeks each post gets spidered by the search engines!
Try
it, and see how much traffic you get!
http://network54.com/Hide/Forum/87013
Click
Here!
My
list of high traffic discussion forums!
If
you have ever done a search for high traffic discussion
forums, I think you will agree they are hard to find.
Just to let you know how valuable my list is, I spent
weeks searching for them.
So,
Here is where you can get my small list. If you want
my entire list of 120 High traffic discussion forums,
you will have to purchase my package: "Monster Marketing
Tactics" (sorry).
Here
is the web page where you can view my small list!
http://www.expage.com/hightrafficforums
Click
Here!
Also
the list is targeted to online marketers. But, If marketers
are not your target market, I still want to encourage
you to use my small list of Forums. The sites all offer
great information on Internet marketing, and can answer
a lot of your marketing questions!
Let
me know when your ready for the meat!
Wishing
you the best of success,
Phillip
Davis
http://network54.com/Hide/Forum/87014
Click
Here
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